Case study

Dram Whisky Explorers Bar

Digital design

Task

Design a stand-out website experience for an atmospheric whisky bar.

Challenge

Dram Whisky Explorers Bar is a new, atmospheric place in the heart of PoznaƄ, specializing in fine spirits and signature cocktails. It gathers whisky and cigar enthusiasts, offering tastings, reccuring live music events and interesting travel insights from the owners. The goal was to reflect brand qualities in the design of the new website, featuring key information about the place.

Outcome

I delivered fully fledged website design for desktop and mobile with an aesthetic that resonates with brand qualities. The experience has been arranged to engage the user and encourage them to stay informed about the offer (via newsletter) and highlight the uniqueness of the bar.

Wireframe

Looking from afar

First point to this project was to discover key customer needs that the website is going go fulfill and map them onto user actions. On this basis, we developed a site map and then prepared high-fidelity wireframe and used this as a compass further along the way.

Wireframe

Design elements

Giving it the soul

The place is all about warmth, spending relaxing evening in inclusive atmosphere, providing the best quality possible. That led to using dark background colors, with bronze and gold accents and a combination of serif and sans-serif typography.

Colors and typography

Image and video

Talking visually

Probably the quickest and most meaningfull way to tell the story of this place is through images, that's why a lot of attention has been put into curating the right pictures for the website. The result - starting off big, grabbing the attention with full size hero video and utilizing bold and large images to showcase the place's character.

Homepage hero section

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