Case study

Masterhub

Branding, Digital design

Task

Create a visual identity and website for a team of remote developers.

Challenge

Masterhub is a team of remote developers partnering with top brands around the globe. The objective was to create a visual identity and website design that best reflects the unique values of the company.

Outcome

I created visual identity for the brand with a logo in the centre. Next, we established the structure and necessary information for the website, puting in into reality using established identity. Large emphasis was placed on distinguishing parts of the experience dedicated to potential partners and developers.

Discovery

Exploring possibilities

The right place to start this project, prior to thinking about design or experience was to focus on brand attributes. We arrived at picking five categories, with main attribute for each category which described Masterhub in the most precise manner. This allowed us to make sure we understand the concept behind the brand and make sure visuals and experience reflect those values.

  1. Culture: fairness
  2. Clients: vision
  3. Voice (personality): bold
  4. Outcome: making impact
  5. Feel (emotions): passion and trust delegation
  6. X-factor: remote culture

Logo design

New face for the brand

To correspond with the nature of Masterhub, new logo should be bold, simple, timeless and contain just the right balance between trust and innovation. We arrived a combination of letter "M" and infinity symbol.

Logo presentation

Design elements

Transforming into visuals

Masterhub’s style guide has been prepared to ensure consistency of style not only within the website, but all other services and materials the brand will obtain in the future. It heavily relies on typography choices, with simpe color pallete and block icons.

Styleguide for Masterhub

Homepage design

Extracting the essence

Website is right now the clearest distillation of a brand. It was vital to extract key information for all target groups to provide just the right amount of information so it's meaningfull and easy to digest.

Masterhub website

Website structure

Showcasing the full story

To ensure simplicity and consistency, website has a flat subpage structure and utilizes several different content modules and design elements for further use.

Website structure and modules

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